News & Press

The Quick Flick Rebrands to Quick Flick

Cult-favourite Australian beauty brand unveils a refreshed identity as it enters its next era of innovation.

After eight years of disrupting the beauty industry with its signature winged eyeliner stamp and time-saving innovations, The Quick Flick is stepping into a bold new chapter - officially rebranding as Quick Flick.

Founded in 2017 by Perth entrepreneur Iris Smit, the brand quickly rose to global fame after launching the world’s first patented winged eyeliner stamp; a viral solution that made the perfect cat-eye achievable in seconds. Today, the range has evolved far beyond eyeliner, spanning award-winning SPF, tanning, and multi-use beauty tools stocked across major retailers in Australia, the USA and the UK.

As the brand has expanded, so too has its identity - prompting the decision to drop “The” and adopt a cleaner, more modern name: Quick Flick.

“Our brand has grown so much since launching with just a single product in my bedroom,” says founder and CEO Iris Smit. “We’ve become known for simplifying beauty routines through innovation, and our new name reflects that evolution. Quick Flick is bold, concise and universal - just like the products we create.”

From the 1st of August 2025, customers will notice a refreshed logo, simplified packaging and updated branding across all retail, ecommerce and digital touchpoints. While the look may be changing, the formulations and quality that customers know and love will remain exactly the same.

To reflect the rebrand, the company has also updated its digital home to www.quickflick.com. All future media, press and influencer opportunities will now be managed via marketing@quickflick.com.

What’s changing?

“The Quick Flick” becomes Quick Flick
A newly designed logo and updated packaging design
New website: quickflick.com
Updated email for media enquiries: marketing@quickflick.com

What’s staying the same?

All hero products and award-winning formulas
Ownership, team and commitment to innovative, problem-solving beauty
Retail availability across global stockists

Quick Flick’s mission remains unchanged: to deliver powerful, multifunctional beauty products that simplify your routine and give confidence - fast.

For more information, visit www.quickflick.com, follow us at @quickflick or contact marketing@quickflick.com.